Journal #9: Location, Location, Location – It’s Where I Am

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Location, Location, Location – It’s Where I Am

Experiment with using at least one of the location-based checkin services for one week. It may be difficult, but in doing this, remember to try to find ways to, again, be relevant to your topic of focus. Leave some tips for others. Reflect on class blog on the experience; what do you see as the best opportunities for journalists and public relations practitioners in this space?


 

The people that decide to “play” Foursquare can immediately see a difference in the way they participate in their social environment.  One could conclude that, a major side effect of playing the game is that it inspires users to lead more active and interesting social lives.

The impact that is created by everyone “checking-in” – even just once – has a huge advantage and positive or negative effect on every single business around you.  Positive tips and statements are essentially free advertisements and negative ones are warning to the business that they could be in trouble.  You’re simply letting your family, friends and colleagues, as well as anyone connected to you on other social networks, like Facebook and Twitter, know where you are enjoying  or not enjoying yourself.  If everyone multiplies a single check-in by the thousands of other participants who each regularly update their location status, you’ve essentially put experience on a map in a social way.

I’ve been a long time user of Foursquare and go through bouts of remembering to check-in and then forget about it for semi-long periods of time before I suddenly become addicted again.  It’s a cycle for me but typically it starts when I’m traveling.  For some reason, I remember to “check-in” more often when I am on the road or in a different city than when I am just out and about in my hometown.  After discussing Foursquare in class, I began “checking-in” and have been better with my consistency.  I have even gained a couple of new mayorships, including the neighborhood of Humes Heights and actually stole one from our very own @Brizzyc, although admittedly she stole in back within a few days.  She’s fast on that check-in!  I arrived at the Crews Center only minutes after her and she had already reclaimed her rightful title.

Typically, I use Foursquare because i am addicted to getting badges and seeing what new badges are out there but I  rarely use it for reviews when I am not actually “checking-in” somewhere.  However, I’ve checked to see if anyone has left a tip for what they thought was yummy at a restaurant I have never been before.   I hear that people get all sorts of free stuff but honestly, I have never received anything free from Foursquare.  I get offers for American Express all the time and have seen where the mayor of certain restaurants will get a free appetizer or cocktail.  Do you know how many checkins it takes to become mayor of anyplace worth eating?!?!  So, on that note I hear that Yelp businesses offer free things for just checking-in on the Yelp app and from now on, I will be taking advantage of that in order to see what’s out there.  I won’t be letting Foursquare go though because I still want to earn my level 4 beach bunny badge this summer!  I also wrote a Yelp review for the first time this week.  It was about best friend’s son’s birthday party experience at Putt Putt Golf & Games (& LaserTag).  You can read it here.  I typically don’t write reviews on sites because I always want them to be some sort of amazingly insightful, creative, and well-written piece of literature.  However, I think I  may give it a shot more often because there are many awesome businesses that I frequent who deserve someone to at least give them a thumbs up, 5 stars, or a short sentence or two.  Who knows, maybe i’ll become a Yelp elite.

I think people working in Public Relations and/or Advertising should add Foursquare and Yelp to their list of review sites to monitor on a daily and weekly basis.  If you’re running a business or responsible for what the community thinks of a business, then you need to know everything that anyone says in regards to said business.  Foursquare and Yelp tend to be good gauges of the community’s sentiment towards your establishment.  I constantly use Yelp when looking for new places to eat when traveling – it’s an unbiased review.  That being said – you need to filter like anywhere else on the internet.  If someone gives a restaurant 1 star and explains that it was because their food didn’t arrive within 10 minutes of them sitting down, read some other reviews because these people could easily be “those” type of people.  Or tif someone complains that the menu is overpriced – check the menu – the reviewers may have been looking for something different and wandered into a restaurant without checking the prices or their budget may be different than yours.  Most reviews on any site need a good pair of eyes and a person using common sense to sort through.  Finally, I think that one could use Foursquare to see what places are popular.   If you happen to be a journalist, PR practitioner, or advertising professional, you could then write a story about this establishment, see for yourself what they may be doing that you aren’t if you’re responsible for a similar business’ community outreach, or check out their advertising to see what is working in a certain area or specific demographic.  Knowledge is power people and that includes ALL knowledge.  Know what is happening in your town or wherever you may be – you will never know when this will come in handy!

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What’s #JOscar Wearing on the Red Carpet? – Storified

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What’s #JOscar Wearing on the Red Carpet?

Don’t forget tonight is #joscar night. Most of you don’t really need extra credit, but hey, if you want I’ll give some if you want to participate and create a Storify. Mostly this is for fun and for community building. 

View the Story as a website:

The 2014 #JBowl Journey – Storified

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The 2014 #JBowl Journey – Storified

#JBowl – no, this is not on the syllabus, and we haven’t really talked about Twitter yet. But let’s do it! SuperBowl has something for everyone – hate football? Well,there are always the ads, the halftime show etc. Or, you can use Twitter to express your disdain for all the above things. IMPOSSIBLE for you to watch even a few minutes? Google some of the ads or other clips that will be posted online after/during the game. Some of you have done this before, but it can be an interesting learning experience to actively participate in an event online. Tweet your thoughts/observations using the hashtag #jbowl. Show us “the scene” where you are watching the game. Respond to other folks also using the #jbowl hashtag. Create a Storify of the above…and include a few other tweets you found fun or interesting.

View the Story as a website:

Journal # 2 – The Topic Blog

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The Topic Blog

“Choose a topic of focus for this class, or what journalists might call a “beat.” It is VERY IMPORTANT to choose wisely, so put some serious thought into this. Choose a subject you are interested in and passionate about, personally or professionally. This could be anything from bowling to city/county school consolidation to local bakeries to the Memphis hip hop scene to the aviation industry to a particular company, industry or cause you are interested in promoting and/or understanding. Consider your post graduation goals, but be sure you genuinely care about the subject. It will be critical for you to narrow your topic as much as possible.

“Choose a topic of focus for this class, or what journalists might call a “beat.” It is VERY IMPORTANT to choose wisely, so put some serious thought into this. Choose a subject you are interested in and passionate about, personally or professionally. This could be anything from bowling to city/county school consolidation to local bakeries to the Memphis hip hop scene to the aviation industry to a particular company, industry or cause you are interested in promoting and/or understanding. Consider your post graduation goals, but be sure you genuinely care about the subject. It will be critical for you to narrow your topic as much as possible.

Anybody can “use Twitter” or “use Facebook” – it is technologically very easy to do. The trick is to use it productively when you have a specific professional goal. One of your goals will be to develop your ability to create interesting and informative content around a particular subject. But a bigger goal will be your ability to cultivate a community around this topic, to listen to what others have to say and engage your audience.

Write up a short description of this topic of focus or beat on your journal blog. Be as clear and specific as possible.”

 

My Topic Blog will be titled TN Libertyand will be a forum in which to share information about news, events, politics, and laws concerning the state of TN. All conservative and liberty-minded activists, students, campus and community leaders, and voters, will be encouraged to contribute.

TN Libertywill also be a location for resources concerning bills up for approval, TN Congressional representative’s contact information, statewide and county events, activism advice, mentorship, and grassroots training, among other issues as needed and requested.  TN Liberty will serve as an extension of the TN and MS Leadership page on Facebook and may ultimately be followed with a MS Liberty blog.

Journal Post 1 – Social Media Use

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Personal & Professional

Social Media Use

“In your first post, answer the following questions:  What social networks of you use most often?  How or why do you use them?  What do you find interesting or important about social media (e.g. why are you taking this class?)”

In terms of social networks, I used to say I used them all but then realized that there are thousands out there that I didn’t know existed and some that I still don’t know exist, i’m sure.  So, to give an exact answer to this question we must start with a list. I love lists, don’t you?

  1.     Facebook
  2.     Twitter
  3.     Tumblr
  4.     Facebook Pages (admin for 9 pages – 4 of them aren’t active)
  5.     WordPress (as you can see here)
  6.     Instagram
  7.     Foursquare
  8.     Klout
  9.     Storify
  10.   Snapchatsocial-media
  11.   Google+
  12.   YouTube
  13.   Hey Tell
  14.   Yelp
  15.   Urbanspoon
  16.   LinkedIn
  17.   Academia.edu
  18.   Buzznet
  19.   CaringBridge
  20.   Classmates.com
  21.   Couchsurfing.com
  22.   delicious
  23.   Flickr
  24.   Flixster
  25.   Myspace
  26.   Meetup
  27.   LiveJournal
  28.   MyLife
  29.   Pinterest
  30.   ReverbNation.com
  31.   SocialVibe
  32.   StumbleUpon
  33.   Xanga
  34.   Circle.com (I think it is now FullCircle.com)
  35.   Bump (no longer a site – sold to Google, I think)

So now that we have a list of all the social networking sites that I have used, still use, or have used at some point (at least enough to know what it is and have an account) we will break it down.  Let me start by saying that some of them I didn’t even consider to be a social networking site until I looked it up and found that they were indeed social networking sites and some, I didn’t remember I had used until i read a list of all social networking sites.  It was a pretty interesting list too – check it out by clicking here.

Okay – so the sites I use on a regular basis are:

  1.     Facebook
  2.     Facebook Pages
  3.     Twitter
  4.     Tumblr
  5.     WordPress
  6.     Snapchat
  7.     Instagram
  8.     Foursquare
  9.     Klout
  10.   LinkedIn
  11.   Pinterest
  12.   YouTube
  13.   Yelp
  14.   Urbanspoon
  15.   Meetup
  16.   CaringBridge (sucks to add to a “use often” list btw)
  17.   Flickr (will be using it a lot more now)
  18.   Academia.edu
  19.   delicious
  20.   HeyTell

Now we’ve learned that I use 20 social networking sites on a regular basis.  Wow – I think I’ve just learned something about myself and where all those extra hours of time i used to have available, have gone.  The missing time felt like the random 1 sock and its missing partner from the load of laundry in the dryer phenomenon until now.  So – no longer a mystery.

So, if we break those down again into the social networking sites I use on a daily basis we have:

  1.     Facebook
  2.     Facebook Pages
  3.     Twitter
  4.     Tumblr
  5.     WordPress
  6.     Snapchat
  7.     Instagram
  8.     Foursquare
  9.     Klout
  10.   LinkedIn
  11.   Pinterest
  12.   YouTube

Hmm… that’s  still a lot of sites, but significantly less when you consider that I’ve linked many of them together so 1 post is distributed among them.

I use them mostly for personal connections and networking.  I know that sounds simple and maybe it is to most but to me – i have to remember what different things to post to which sites because some are personally funny posts, some are professional posts, some are networking posts, some are Liberty and Freedom posts, some are conservative posts, some are liberal posts, some are TN specific, some are posts for the Computer Science department page at the University of Memphis, some are for the Young Americans for Liberty group/page at the University of Memphis, etc etc etc.

If I had to pick the one site that I use most often, it is Facebook to include Facebook pages and groups, followed by Twitter, Tumblr, and Foursquare.  The others are more of additions and by-products of those.  Pinterest, I used a good amount this past summer because I became obsessed with the DIY information and began to refurnish all the furniture in my house and create those awesome pieces of art that normally cost a lot of money if purchased from Crate and Barrell, Pier 1, and other specialty stores – you know the ones of which I am speaking.  Anyway..now that I’m in grad school – i have several half-finished pieces of furniture to include my coffee table and a craft room full of spray paint, paint, glue, sand paper, and other miscellaneous arts and crafts items I long to use again one day.  Until then…it sits there, looking at me.  A window into the free time I once had.

I’m excited to take this Social Media Class because I hope to pick up a few tips and tricks that I wasn’t aware existed or that I haven’t mastered.  This class will also force me to update my blogs and pages more often and with more consistency, as well as create those blogs that i’ve been meaning to make, in order to enhance my online presence.  Although my online presence is not that bad – i’m ranked pretty high on Klout (obligatory popping of the collar had to be done).  Anyway, I hope to have a professional “portfolio” of sorts at the end of this semester.