In your journal blog, describe what your Facebook strategy and goals might be. Be as specific as possible. If you would like, you can set up a Facebook group or page for your topic area.
Ah…finally, Facebook. My buddy, my pal, my go-to social network. Does that make me old? Out of touch with the youth? Boring? I don’t think so. In my experience on Facebook, I have been able to reach out to thousands of college students in order to organize liberty groups across the states of Tennessee and Mississippi as well as make connections with thousands of liberty-minded people and organizations. These connections have afforded me some amazing opportunities and I hope that there will be more to come. I’ve found that reaching people on Facebook is easy. Almost everybody has a profile and even if they don’t “use” Facebook as often as others, they check their news feed and inbox semi-regularly.
My personal Facebook strategy started long before my “topic” blog Facebook strategy – in fact, long before my “topic” blog was even a thought. As a member of the Liberty movement and someone who works in political consulting and grassroots activism/organizing, I am my own brand on Facebook. The majority of my Facebook time is filled with sharing relevant liberty movement memes, updates, news stories, events, and the like. The other percent of my time on Facebook is spent catching up with family and friends – and those people who used to be friends or attended high school, church, or something similar at the same time I did. I find Facebook to serve many purposes in my life. I use it to make connections, to find people who are liberty-minded college students in order to reach out to them about joining the Young Americans for Liberty chapter at their school, to organize and advertise liberty relevant events, to beg people to participate in phone banking, sign waving, or Get Out the Vote campaigns or to volunteer on a campaign, to arrange meetings with those at campuses and in cities across the state to talk with them about student chapters, adult groups, campaign, and anything else.
As part of my personal branding strategy, over two years ago I created a Facebook page called Tennessee and Mississippi Leadership in order to have a more consolidated way to share information relevant to the Liberty movement in Tennessee and Mississippi. Since then, I have shared at least 2 pieces of relevant information each day – sometimes a lot more– in order to maintain a constant flow of information and engagement with my audience. By monitoring this page’s metrics, I know that I have a decent reach and engagement as well as a supportive audience. However, my audience isn’t one that comments on posts unless it is to argue with me or another person. So, for the liberty-minded, it seems that sharing and reach are the metrics I should continually monitor. I can also tell that a good number of my blog audience has come from publicizing my posts on Facebook and on my Facebook Page(s).
Here are a few screenshots of my Tennessee and Mississippi Leadership page:
In addition to that page, I am also the admin for the Young Americans for Liberty at Memphis Page, the Shelby County for Ron Paul Page, the Tennesseans for Liberty of Shelby County Page, and one of the admins for the Libertarian Party of Tennessee Page and the Campaign for Liberty –Shelby County Page. Although, I used to have time to constantly update and monitor these pages as well as the many groups I am an admin of, admittedly I have just not had the time to keep up lately. In the future, I would like to work on my reach and engagement through sharing a bit more as well as continuously post relevant information on my Tennessee and Mississippi Leadership Page.
I would also like to have more time to develop the Young Americans for Liberty at the University of Memphis and hopefully, find a student who has the time, ability, and passion to take over as President of that student organization because god knows that I do not right now.
Here are a few screenshots of my reach and engagement for the uneventful past week on Tennessee and Mississippi Leadership:
Other than that, my strategy is to keep on keepin’ on.
And since we’re on the topic of Facebook, here is a great blog post about why Sarah Elahi loves Facebook (sort of). It’s quite witty and I agree with her, down to the bit about the creepy stalkers. Yes, I said creepy stalkers. Find out what I’m talking about by reading it for yourself.
UPDATE: While I am on the topic of Facebook and seriously cool stuff, I wanted to share an amazing analytic software for your personal facebook page with you all. Okay, so maybe i just nerded out over some analytics but I found it quite awesome. Check out Wolfram|Alpha so that you can see all the neat statistics, metrics, and wicked cool information it collects from your profile. It even gives you a nifty little “report.” Oh and did I mention there are pictures and charts too? The best part? IT’s FREE!! Check it out! Below is a slideshow of my report.
For today’s Photo365 Challenge, here is a filtered close-up of some fabulous fake flowers in my living room that have been waiting to be incorporated into a decor project since July! Only a few more weeks until my regularly scheduled #projectpalooza can return on a daily basis and some of the purchased items can finally be utilized. That, and I may actually be able to finish my re-finished coffee table and get rid of the old pressboard entertainment cabinet (my first test project) currently being used a “coffee table”! Won’t that be nice!
Don’t forget to come back everyday during this Photo365 Challenge in order to see more of our crazy life!
It’s All About Me: Branding and Strategy
Discuss in your journal blog, what are you doing to establish your personal brand online? What could you be doing better? What do you plan to do in the future? What strategies will you employ?
My personal brand. What can I say? I’ve always been one to worry about how I appear to others and online is no different. My friends thought I was weird when I originally locked down my Facebook profile like Fort Knox and then, they soon followed. Friends also wondered why I made them ask for my approval before they posted a picture of me in any online capacity in the days before there were so many tagging and timeline removal options on Facebook. I would remove friends’ comments on my wall or take down any picture that portrayed me in a light that I found, or thought someone might find, “unbecoming”.
As time has gone on and employers began social media searches, I have realized how important this is, among other things, to my professional brand. In addition, my career paths have changed as times have changed and maintaining a positive professional brand, both on and off line is more important than ever before. In addition to portraying myself in a professional light, I must maintain a public persona and brand that is both knowledgeable and social, In order to work in the liberty movement, grassroots organizing, political public relations, and digital activism.
My personal and professional brand has made numerous strides just by creating and maintaining two blogs this semester. These blogs have made me more noticeable by encouraging me to branch out from my old Facebook fallback and have given me more things about which to create social media posts. In order to further establish myself, I have attempted to make frequent posts to both blogs but know that TN liberty will require me to do so on a more consistent basis. I have also become a more active Twitter user and in doing so, have begun to clean out and balance my “followers” to “following”. On Twitter, I have chosen to keep my profile public in all forms and now that I’ve learned about what a non-balanced follower to following ratio could portray, I have made steps to remedy the situation.
Due to my extreme time limitations and the amount of work it will take to promote and execute TN Liberty in the manner it deserves, I have decided to focus most of my attention on this blog for the time being. This summer, I will have more time to maintain and promote TN Liberty on a consistent basis. After graduating with my Master’s in December of 2014, TN Liberty will become my main focus and a larger part of my branding. However, for the rest of this semester, it will remain a side project. That being said, after noticing that I have gained for than 650 views on this blog, I purchased my name at .com and .org. I am now using www.robinspielberger.com for this site. Unhappy with having to use “libertytn” instead of TN Liberty as a WordPress domain name, I also purchased www.tnliberty.com.
In order to grow my career and secure a position working within the liberty movement, I have to make sure my social media presence is one that shows knowledge, passion, education, self-control, personality, the ability to unite and connect, and consistency. In addition to the aforementioned branding , I have outlined the strategy and metrics for my social media presence, designed to make my personal brand more effective in Journal #10: Do You Like Me? Check Yes or No.
As for my engagement strategy, I am working on promoting my posts for this blog and TN Liberty through various social media channels and sites. I have also begun using Twitter, Tumblr, Instagram, Foursquare, and Yelp on a more consistent basis in order to supplement my Facebook profile and professional Tennessee and Mississippi Leadership page.
I am also keeping track of which blog posts get the most views so that I can see what my audience is most interested in reading or viewing. So far, It is obvious that my What Liberty Means: TN Liberty video garnered the most engagement, reach, and views but I am interested in seeing what other types of posts could potentially gain new followers and if they same strategy works for all sites or if each site requires a different strategy.
Currently, I am working on garnering a Yelp following by consistently “checking-in” and writing at least one review a week, so that I can develop my personal brand in a more well-rounded way.
I am also trying to become a more consistent and active Twitter, user and while doing so, I am testing the phrasing of blog promotion to see if just the mention of an interesting post on my blog is enough to gain a new follower or if a direct ask is more productive, as well as monitoring what kinds of tweets are more likely to get retweeted by my following.
On the most basic of levels, I feel that my increased and more consistent social networking activity on both blogs, my Facebook profile and page, Twitter, Yelp, and Foursquare, as well as peripherally on LinkedIn, Tumblr, Instagram, and Pinterest, should allow me to increase my number of followers and make my online brand stronger. It has been shown, that the people with the most popular personal brands are keeping up with their topics and followers and posting with consistency.
Assignment: Establish a LinkedIn profile if you don’t have one. Enhance your profile if you do have one; join groups and interact with others. Please describe what you did to enhance your profile in the journal blog.
I’ve had a LinkedIn profile for as long as I can remember and last summer I spent a good amount of time updating it. My profile is now at the All Star Level and I have over 500 connections on LinkedIn. Each connection is someone that I know personally, have worked with, or is a member of an organization or in a field that I could potentially leverage for a future job, campaign, or a need, such as printing services, catering, banquets, conferences, social media, advertising, press, and so on.
Each month, I get over 50 profile views (not all of which I can see because I have refused to upgrade to the premium version – I just don’t get the point and it hasn’t been a necessity) and over 10 requests to connect each week.
I also have 18 original recommendations for my most recent 4 positions and 147 endorsements for 25 skills.
In order to enhance my profile for this week’s assignment, even though there wasn’t much that I could do, I reordered my key skills so that the ones in which I am most interested in leveraging for a new job are now displayed at the top. This will also help me to gather more endorsements for those skills from connections.
I also joined a couple of new groups, removed myself from a couple of restaurant centered groups, followed several companies, added a connection or two that were waiting in my inbox, uploaded some of my recent work to include the StockBoy startup presentation from Entrepreneurial Journalism class and the What Liberty Means: TN Liberty video, changed my headline to a more current description of my skill-set and job-set, added my volunteer work from the Libertarian Party of Tennessee and in the new “Test Scores” area, I added my MAT score, as well as a description of the Miller Analogies test and the percentile in which I scored.
See the slideshow below for the updates and the various sections of my profile. If you’re interested in seeing my actual resume, click here.
I would say that my LinkedIn profile is fully complete and ready to be leveraged for an exciting new position in grassroots and digital activism, youth leadership and organization, and campaign management, as well as political and nonprofit public relations. Fingers crossed.