It’s All About Me: Branding and Strategy
Discuss in your journal blog, what are you doing to establish your personal brand online? What could you be doing better? What do you plan to do in the future? What strategies will you employ?
My personal brand. What can I say? I’ve always been one to worry about how I appear to others and online is no different. My friends thought I was weird when I originally locked down my Facebook profile like Fort Knox and then, they soon followed. Friends also wondered why I made them ask for my approval before they posted a picture of me in any online capacity in the days before there were so many tagging and timeline removal options on Facebook. I would remove friends’ comments on my wall or take down any picture that portrayed me in a light that I found, or thought someone might find, “unbecoming”.
As time has gone on and employers began social media searches, I have realized how important this is, among other things, to my professional brand. In addition, my career paths have changed as times have changed and maintaining a positive professional brand, both on and off line is more important than ever before. In addition to portraying myself in a professional light, I must maintain a public persona and brand that is both knowledgeable and social, In order to work in the liberty movement, grassroots organizing, political public relations, and digital activism.
My personal and professional brand has made numerous strides just by creating and maintaining two blogs this semester. These blogs have made me more noticeable by encouraging me to branch out from my old Facebook fallback and have given me more things about which to create social media posts. In order to further establish myself, I have attempted to make frequent posts to both blogs but know that TN liberty will require me to do so on a more consistent basis. I have also become a more active Twitter user and in doing so, have begun to clean out and balance my “followers” to “following”. On Twitter, I have chosen to keep my profile public in all forms and now that I’ve learned about what a non-balanced follower to following ratio could portray, I have made steps to remedy the situation.
Due to my extreme time limitations and the amount of work it will take to promote and execute TN Liberty in the manner it deserves, I have decided to focus most of my attention on this blog for the time being. This summer, I will have more time to maintain and promote TN Liberty on a consistent basis. After graduating with my Master’s in December of 2014, TN Liberty will become my main focus and a larger part of my branding. However, for the rest of this semester, it will remain a side project. That being said, after noticing that I have gained for than 650 views on this blog, I purchased my name at .com and .org. I am now using www.robinspielberger.com for this site. Unhappy with having to use “libertytn” instead of TN Liberty as a WordPress domain name, I also purchased www.tnliberty.com.
In order to grow my career and secure a position working within the liberty movement, I have to make sure my social media presence is one that shows knowledge, passion, education, self-control, personality, the ability to unite and connect, and consistency. In addition to the aforementioned branding , I have outlined the strategy and metrics for my social media presence, designed to make my personal brand more effective in Journal #10: Do You Like Me? Check Yes or No.
As for my engagement strategy, I am working on promoting my posts for this blog and TN Liberty through various social media channels and sites. I have also begun using Twitter, Tumblr, Instagram, Foursquare, and Yelp on a more consistent basis in order to supplement my Facebook profile and professional Tennessee and Mississippi Leadership page.
I am also keeping track of which blog posts get the most views so that I can see what my audience is most interested in reading or viewing. So far, It is obvious that my What Liberty Means: TN Liberty video garnered the most engagement, reach, and views but I am interested in seeing what other types of posts could potentially gain new followers and if they same strategy works for all sites or if each site requires a different strategy.
Currently, I am working on garnering a Yelp following by consistently “checking-in” and writing at least one review a week, so that I can develop my personal brand in a more well-rounded way.
I am also trying to become a more consistent and active Twitter, user and while doing so, I am testing the phrasing of blog promotion to see if just the mention of an interesting post on my blog is enough to gain a new follower or if a direct ask is more productive, as well as monitoring what kinds of tweets are more likely to get retweeted by my following.
On the most basic of levels, I feel that my increased and more consistent social networking activity on both blogs, my Facebook profile and page, Twitter, Yelp, and Foursquare, as well as peripherally on LinkedIn, Tumblr, Instagram, and Pinterest, should allow me to increase my number of followers and make my online brand stronger. It has been shown, that the people with the most popular personal brands are keeping up with their topics and followers and posting with consistency.