Weekly Reading Ramblings – Week 4 (Part I)

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Robin Rambling on Week 4 Readings (Part I)

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This week’s readings were about community engagement, collective action, and participating in Twitter Chats – a form of community engagement, in my opinion.  If you don’t know what I mean by that, you’ll have to read through my ramblings.  And, even if you feel me – hopefully, you’ll keep reading as well.  You can even leave a comment at the bottom there.  Yes – see, right there at the bottom where it says to “leave a reply” – feel free to share your insights with me!


Chapters 6 & 7 of Clay Shirky’s Here Comes Everybody

clayshirkyIn Chapter 6, Shirky focuses on collective action and institutional challenges using the  1992 and 2002 priest/molestation scandals involving the Catholic Church to show how social tools have helped shape the power of groups when acting together.  The difference in the two time periods is obviously the spread of internet usage and the creation of social tools, such as Twitter, Facebook, blogs, and the like.  In 1992, the Catholic Church was able to keep the scandal and actions of Reverend Porter relatively under wraps because parishioners couldn’t easily share information about the scandal with one another or readily coordinate an group action.  On the other hand, in 2002, these obstacles of geography and shared information were no longer obstacles.  The Boston Globe series detailing the history of Father Geoghan, the priest who worked at various parishes in the Boston archdiocese since the 1960s and during that time had molested over a hundred boys, was able to be shared with ease through social networks and e-mail.

Shirky noted that “the impulse to share important information is a basic one, it’s manifestations have often been clunky,” and he is right.  I immediately remembered the newspaper clippings haphazardly Screenshot 2014-03-15 21.04.37held by magnet to my grandmother’s refrigerator.  She would clip any article that she thought my mother needed to read and each week a large portion of the time that my mother spent with her was taken over by the forced “share of information.”  My mother would have rather read these clippings later in the evening when she had arrived home and spent the few hours that she had to spend with my grandmother, having a conversation.  I think the part that my mother missed was that my grandmother wanted her to read the articles right then because she was not only interested in sharing this “important” information but then having an intellectual discourse about that topic.  To be fair, I think another reason was that she didn’t trust my mother to actually read the clipping from Ann Landers that she found so important.  Shirky’s point was that the exchange of information prior to the social tools of today was time consuming and the seemingly minor difficulties of clipping and saving or clipping and mailing a newspaper article were significant enough to limit the frequency.  I don’t think everyone was determined as my grandmother and I will discuss those determined people and their impact more when we get to Chapter 7 and later in Chapter 10.

Going back to the Catholic Church scandal, it wasn’t just the fact that “easier and wider dissemination of information changes group awareness,” but that in order to have a large effect, there would need to be a change in collective action as well.  Shirky uses the group Voice of the Faithful (VOTF), started in 2002 by Boston physician James Muller–only a few weeks after the Boston Globe series appeared–to show how the use of social tools not only made it easier to share information across geographical boundaries but to grow an organization’s membership exponentially in a previously unheard of period of time.  Thirty people showed up in the basement of a church in January of 2002 for the first VOTF meeting. By March, more than 500 people overflowed their small meeting room and by the summer of 2002, VOTF hosted their first convention boasting over 25K members.  The rate of growth was almost a thousandfold increase and until social tools came into play, this was inconceivable.  In many ways, it still is. I have helped increase membership for many organizations and although, I’m good, I have never increased membership by that many, especially in that amount of time–nor have I seen it done.  Nonetheless, one of the differences between pre-social tools and 2002 was the ease in group discovery and joining.  With social networks, email, and websites it is much easier to locate groups that hold the same interests or passions that you do and once you locate them, it is easier to get information about their mission and goals. Plus, when you are ready to actually join the group, a simple online registration form and PayPal widget for dues saves each person a ton of time. Social tools then save the organization or group money because printed materials and mailing costs are no longer a factor.  The growth of VOTF, along with the growth of several other groups with similar missions, helped effect change in the Catholic Church due to the power of collective action.  Shirky notes that before social tools, the Catholic Church was not “inimical to improvised global organization of its parishioners because it simply wasn’t an option.”

Finally, in the last two paragraphs of Chapter 6 Shirky explains that “social tools don’t create collective action–they merely remove the obstacles to it.”  A point that I believe is often forgotten or overlooked by many.  People have protested organizations and governments forever – anyone remember the Conflict in Vietnam?  Imagine what could have been different if the protesters of the 1960s to early 1970s had been able to use the social tools of today?  I will end this discussion the way that Shirky ended Chapter 6–with a quote that spoke volumes to me:

“Revolution doesn’t happen when society adopts new technologies–it happens when society adopts new behaviors.”

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Screenshot 2014-03-15 20.26.23In Chapter 7 Shirky explains the difference between the power of individual action and collective action using the 1989 protests of the German Democratic Republic in Leipzig in comparison to the use of Flash Mobs and other socially coordinated tools of today as an example of how collective action can bring social change.  I found the history of Flash Mobs quite interesting as I have a weird fascination with them– I always wanted to be a part of one or randomly be surrounded by one.  Ironically enough, Flash Mobs began as a way to mock hipster culture (and you just have to love that) but over time they have become a useful tool of government protesters in places such as St. Petersburg, Russia and Belarus.

Never seen a Flash Mob?  Check out this video:

And here is one for political action:


Being who I am and believing in liberty and freedom, I found this chapter especially interesting due to its political content.  I actually LOLed when Shirky explained one particular Flash Mob protest of the Lukashenko government in Belarus.  People were instructed to show up in Oktyabrskaya Square to eat ice cream and were subsequently arrested by the tyrannical socialist regime.  The catch?  As police were hauling away the ice cream eaters, bystanders were snapping digital photographs and video to upload to Flickr and Livejournal to show the world the Lukashenko oppression.  Shirky states “Nothing says ‘police state’ like detaining kids for eating ice cream.”

Wow!  Doesn’t that just sum it all up?  Before social tools, governments were able to get away with a lot more.  Shirky explains that “political action has changed when a group of  previously uncoordinated actors can create a public protest that the government can neither interdict in advance nor supress without triggering public documentation.”  Today, tyrannical governments get away with far too much in my opinion but when they are really naughty–they have to be better at hiding their secrets because the internet seems to tell all, just like it did with the NSA.

Remember when I mentioned those “determined” people in the discussion of Chapter 6?  Shirky brings up an incredibly important point about the motivation of groups and the determined people behind them.  Many people believe that a group of hundreds is run by hundreds when in actuality it is the determination and driving force of a handful that keeps the group running.  He states “many people care a little about the treatment they get from airlines or banks, but not many care enough to do anything about it on their own, both because that kind of effort is hard and because individual actions have so little effect on big corporations.”  This also applies to political change and is something that a person in my line of work deals with every day.  For example, during the 2012 Ron Paul Campaign in Shelby County (I was the Chair for the Official Ron Paul Campaign), each of my team members couldn’t wait to participate when it was something they perceived as “fun,” such as a protest or a sign wave.  However, when it came to the actual “work” of the campaign such as the door-to-door activities, phone banking, Get Out the Vote, and poll standing –the activities that actually WIN election–they weren’t as interested.  In fact, some wouldn’t even participate.  It was left to the handful of highly determined and motivated team members to carry the weight of the group.

Shirky reminds us that the “old model for coordinating group action required convincing people who care a little to care more, so that they would be roused to act” but now “the highly motivated people can create a context more easily in which the barely motivated people can be effective without having to become activists themselves.”  This may be true for some groups and somewhat so for political action, but isn’t the case when it comes to political campaigns.  Yes, the Facebook groups and meme sharing are needed and those who aren’t as motivated can certainly help with certain tasks–the spreading of the message, the education of others, and the sign waving.  However, when it comes to the actual actions that WIN the election the motivated “people who were on fire” still wonder “why the general population didn’t care more, and the general population” still wonders “why those obsessed people didn’t just shut up!”

Click Here for Part II – Twitter Chats


3 thoughts on “Weekly Reading Ramblings – Week 4 (Part I)

  1. Carrie Brown

    Yeah, although it’s funny…some of the videos that go viral or are quite popular are the ones with relatively low production quality. People respond I think to the rawness or realness of it.

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  2. Carrie Brown

    Awesome analysis and I enjoyed reading about the parallels between what Shirky is talking about and your political organizing work. Also I really liked the flash mob examples you used. I think the insight is that there is often a small group of really motivated people that are driving change is pretty important in a number of online contexts.

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    • Thanks! I think spreading the knowledge that one really determined person with the help of a select few, can actually effect change in any context. In politics, It does take millions to WIN elections but all some of those people have to do is cast their vote – a seemingly simple task, if you ask me. However, based on the voting rates – it isn’t that simple apparently. 😉

      As for the Flash Mobs – i wasn’t entirely happy with the two videos – at least the visual quality but they were the best of the bunch. I spent a good amount of time searching for a HD video of a flash mob and of professional editing quality. I couldn’t locate one which I found rather interesting..and frustrating. Maybe now there needs to be a location for THAT. lol

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